How often to you get to a website and suddenly lose your mojo to interact with it? Your business website needs to be designed to inspire your audience, give them what the want quickly and guide them to action.
Here are the top five tips, that you can implement to boost your website’s conversion rate.
1. Have Effective Landing Pages
The first page a visitor sees is the first impression of your business. The best landing pages are simple, speak to your target market, and are nicely designed. Review the major pages of your website, check they have the following:
- Clear and Concise Headlines
- A Strong Call-to-Action
- Customer Testimonials
2. Use Responsive Web Design
These days, most users are browsing websites on their phone. Not just a simple “Google it” either, more and more people are using mobile phones to research and order products and services online. If your website doesn’t provide a good mobile experience you are losing valuable opportunities.
Responsive Web Design (RWD) is a method of setting-out and coding a website in such a way that the website provides an ideal viewing experience. It gives simplicity of reading and navigation with minimal resizing, panning, and scrolling for all devices.
3. Keep Your Navigation Simple
When users land on your website, they need to find what they are looking for within two seconds. If they have to search any longer than they will be frustrated and often leave to find another website. So, keep your website’s menu as concise and user-friendly as possible.
4. Select a Clean, Simple Layout
Simple, clean and level layouts are popular because they are easy to look at and allow people to find what they need quickly. Everything on the page must have a clear purpose, ensure there is no unnecessary clutter. For detailed information, allow people to navigate to it when they need it.
5. Make it SEO Friendly
Good SEO for a website involves many elements, in web design consider:
- Allow a balance of words and graphics.
- Use sequential heading structure
- Design for fast load times.
Nervous about creating your own business website? We’re here to make is simple for you and our websites are awesome! Chat to us about your vision for a new business website and we will make it a reality.