Using Google Paid Ads is one of the best ways to ensure your advertising dollars are well spent. Google PPC (pay per click) allows you to have complete control over your advertising by specifying keywords and search terms for your customers – and you only pay when they click on your ad.
This makes Google advertising highly targeted, flexible and gives you the ability to measure your Ad’s effectiveness in detail. Google Analytics can show not only which of your ads were clicked (CTR) but also how much each click costs and the cost per acquisition.
To get the most out of Google AdWords you need a team who can segment your audiences on a wide range of factors – and help you tailor your message to suit each segment. If this sounds complicated – don’t worry. Our dedicated team at Social Panda is here to help you at all stages of your Google Ads strategy.